We help to preserve the value of the Bordeaux brand and its fair distribution of wealth between employees, winegrowers, negociants and suppliers.

In 2023, Bordeaux wine exports represented 2.23 billion euros, thus concentrating 31% of the total exported value in Gironde: this makes us the department’s industry leader for exports, ahead of aeronautics! In addition, the Bordeaux wine industry is the biggest employer in the Gironde, with 60,000 direct and indirect jobs, bringing together a large panel of skills and activities from the vineyard to the cellar, including administrative, commercial and even transport roles.

To ensure that the Bordeaux vineyards remain a key player in the wine industry, we are always focusing on innovation! Our ambition is to continue to attract talent, secure employee loyalty and protect the “Bordeaux” brand against counterfeits. The expertise and talent of those who work in the sector are essential to finding the right balance between our time-honored heritage and our ability to reinvent ourselves.

The future of our companies and activities depends on it!

• Attract new talent;
• Build employee loyalty by better listening to their needs;
• Ensure regular employee training;
• Closely monitor accident analysis and implement preventive measures for our employees;

• Take better account of the strenuous nature of certain activities (i.e. repetitive tasks in the vineyards or carrying heavy loads);
• Host interns and apprentices;
• Diversify our companies’ activities (such as wine tourism);
• Develop ways to detect counterfeits to enhance the appeal of the “Bordeaux” brand.

• 60,000 direct and indirect jobs;
• 5,000 winegrowers (PDO winegrowers), 300negociant firms and 29 cooperative cellars;
• Over 500 students and apprentices per year trained in the viticulture and winemaking professions.

The “Vignerons du Vivant” incubator of young talent

Objective: train and support vulnerable young people in gaining access to long-term jobs while showcasing their talent.

• An innovative partnership created by 25 Médoc châteaux, the Maison Familiale Rurale in Saint-Yzans-de-Médoc, the Fondation des Apprentis d’Auteuil and the AFEPT training institution;
• Supporting 85 young people, aged 17 to 30, out of work or education;
• One-year training at wine estates to become multi-skilled vineyard workers;
• 5^th season in the Médoc and 2^nd season in Saint-Émilion in 2023.