Return to Glossary

P

Primeurs

In Bordeaux a ‘vente en primeur’ is the sale of a grand cru classé wine before the final product has been finalised. The wines are then matured for 18 months in barrels inside the storehouses. This tradition ties the Château to the merchant. The Château ensures that its cash flow is guaranteed and buyers can obtain a discount on the final price of the wine, which is only marketed two years later.